Find the answers before you even have to ask the question.
Step 1. Solidify your domain name:
If you already have a website, you need to verify you have access to the name servers. These are elements used to point your domain to the hosting company. Often the domain registrar, where the name-servers can be found, is the same company as the hosting company, however, this is not always the case.
a). Verify domain access (already have domain/website): This can become tricky if you have lost touch with your previous site designer and in some very unfortunate cases, previous development companies may not want to give you the access as it may create a revenue loss for them. We at Idea Swell never take over ownership and when new domains are needed, we insist that our clients use their own information to set up the new domains. If your domain does not have privacy set up, this site might work to help you find the persons with ownership: https://whois.icann.org/en Be sure to look for the “Registrar” to find the company. However, this might only lead to finding something like GoDaddy, which might take some more digging.
If you need to purchase a new domain name we highly recommend Name Silo, as their price is very competitive and they offer free whois privacy.
Be sure to check the “free whois privacy” option as this will hide your contact information from public view.
Firstly, keep your goals in mind. Everything from the opening paragraph to the about us section should be written with the end goal in mind. The content throughout a website should always reinforce a visitor’s decision to act. That action will be different for every website and most sites should have multiple action elements, such as filling out a very long form or simply giving their email.
Next, open two text documents. One will be for the aspect you are currently writing about and the second, for the ideas you will have while working on that element. For instance, you might be writing “our widgets are made in America…” when you realize you also want to create a bit about your design process. In that second document, make the note.
Keyword targeting. Keywords and keyword phrases are the fundamental aspects of search engine optimization. For a few tips on deciphering what key terms your business should be targeting, check out these links:
Utilize your intended keywords as frequently as possible (without sounding redundant) during your content writing.
What exactly do you need to write about? We suggest starting with yourself. No matter what your role is at the company, most likely there will be at least a small portion on the ‘About-Us’ page that features YOU. So write a biography about yourself and include what makes you a crucial asset to the company. Include any schooling, certifications, or work experience that may qualify you for your position.
Are you the only content writer? If you have a very small company you might be able to reach out to family and friends for assistance. Big company? Ask the boss for more resources (people) to help in the content generation project. Reach out to other team members who might need to also write bios and request the needed content.
Pages most websites include and the order in which we recommend you write for them:
(1) About us page: Mission statement, company history, team members, etc.
(2) Contact us page: Address, phone, email. Is a form needed? If so, write up the form in a text editor so the developer can transition it into a user-friendly online web form.
(3) Services: Write thoroughly about each service you offer. Every aspect of
each service can be used for SEO purposes.
(4) Products? If you are planning to have an e-commerce website
developed, be sure to write the product descriptions, variations, prices, and SKU numbers out in a spreadsheet.
(5) Homepage: Write a solid few paragraphs which are key selling points for your company and/or product. We prefer to custom tailor a website’s
homepage based on the primary goals of the site but utilizing elements of the content generated by the client for the supporting pages such as the services and about pages.