Often the first question we often hear from interested web design clients is “what do you charge to make a website”. The answer is far from simple. Not one website is exactly the same as another. We aren’t making coffee tables here. We craft industry leading, high performing online digital presences for our clients. Aside from the variable development costs there’s a much greater factor involved in creating a successful website. After over a decade of designing sites, we have come to learn that launching a website without marketing is much like building a Formula 1 race care and never taking it out of the garage.
They might not come…
Bottom line, the old adage “if you build it, they will come” is not true when it comes to web design and digital marketing. “They” need to be brought to your website and if there is no action plan to bring them, your site will never have a chance to offset it’s cost with increased revenues. When this happens websites tend to function for a year, maybe two, and then eventually, after it has only cost someone money without producing leads, the plug is pulled and the site goes offline.
We don’t want to see you waste your money, nor do we wish to waste our time. At Idea Swell, we build long-term relationships with our clients to help them achieve success for the business, day after day and year after year.
Not your usual web design firm
That being said, unlike other web design firms willing to undertake any project with a willing, paying client, here at Idea Swell we have a thorough vetting process for potential clients. Wherein we analyze your market, evaluate the competition and determine how well a digital marketing strategy and website may effect your business. All too often we conclude our services are not the right fit for potential clients due to heavy industry competition and a lack of willingness to properly market their website.
Getting back to the “costs” behind web design…
Materials to reach your goals.
Our process starts with a complete understanding of your company goals.
**Note: If the client is open to it, we will complete a marketing analysis to determine where an investment into marketing can best return results and reach goals.
Depending on your market competition, target market and web marketing plan it may be necessary to properly develop a great deal of content for your new or re-designed website. From professional photography, video production, custom graphic design and writing, we can assist with all aspects of this content generation process. This is a key factor which separates Idea Swell from much of the competition; our ability to handle every aspect of your digital marketing strategy.
You may of course outsource your content generation to a third party, or handle it in house, but if that’s the case we cannot give you a development quote/contract, nor accept a downpayment until the materials gathering (content generation) phase is complete.
Well then, what’s the price for a good website?
With these factors considered, a ballpark for a simple brochure site with a goal of producing leads via a form or phone call, consistent of the primary pages (‘home’, ‘about’ & ‘contact’) would start around a thousand with a small monthly fee for security and hosting.
This estimate is purely ‘build’ based. If you also need help with your website’s content, the cost associated can quickly rise, however, when a well designed site is coupled with properly integrated sales schema the results are always significantly more postive.
Larger or more dynamic sites may easily reach into the tens of thousands for development. Qualifying clients may also opt for a monthly payment option in lieu of the heavy upfront fee.
A brochure site with a great deal of content, written for both SEO (search results) and conversions (actual leads) will likely cost closer to three grand in the event you have small business with potentially just a few primary services.
An e-commerce site (one that sells products directly on the site) will also have a higher price point, but not wildly more expensive.
The real cost factor boils down to how well the site will perform both for search results optimization and true lead capture abilities. Spending too little on your site design will likely result in a waste of an investment. Luckily though, you’re in good hands with IdeaSwell.
Getting your site to the track
Now that your industry leading website is built, it’s time to actually get it off the production floor and into the races. We won’t let it simply acquire dust without a chance to succeed.
From SEO (search engine optimization) to SEM (search engine marketing) along with social media campaigns, digital marketing strategies are ongoing and range in price from a few hundred to thousands a month depending on the industry competition.
Such strategies often entail larger budgets in the early months to help give the website a proper ‘jump start’ after initial launch. It’s not uncommon for clients to learn how to run their own monthly content strategy, eventually taking over the reigns and doing their digital marketing in-house. We also offer ‘on’, and ‘off-site’ technical training to help facilitate clients success in this transition.
Important SEO note
SEO (search engine optimization) is process that should begin during the build of a website. Content is king when it comes to results on rankings. However, initial on-site content is only one of many factors that comes into play when it comes to SEO. Ongoing, fresh content (such as articles like this very one), and backlinks (links from places like even Facebook) are two more major factors however there are SO MANY factors that if we wrote them all out it would over take this article ten fold.
Web design projects without marketing strategies
Yes, there are circumstances under which we would undertake your web design project without the need of also signing up for an IdeaSwell digital marketing strategy.
To name a few of these such circumstances:
1. You are having another qualified company undertake the marketing plan.
2. You already have a successful, highly trafficked website and are looking to re-design it.
3. An EDDM (Every Door Direct Mail) marketing plan is coinciding with the website design, in which the website is an integral part of your sales funnel.
There are many other situations which may allow a web build to move forward without a marketing plan. To see if your project qualifies as such, feel free to contact us today.
If you are a potential client of ours, and have been instructed to read this, February 2021’s secret key term you need to know is “content is king”.
You’re likely jumping to the notion of “oh boy, now they want to sell me a long-term, high ticket marketing plan”. In some senses, there is truth to this. However, we would rather see you have another company handle your project then undertake it ourselves and have an unhappy client on our hands after launching a digital wasteland.