Website Development

Project Analysis & Content Strategy

• Initial review and analysis of client meeting notes, functional movement intervention document, and marketing flyers
• Organization and consolidation of client materials into structured content document
• Website architecture planning and navigation structure development
• Content strategy recommendations based on client priorities (ReImagine Method as primary focus)

Content Creation & Writing

Page Content Development

• Intensive Models of Care (main hub page) – Complete page content with overview, benefits, process explanation
• ReImagine Method (dedicated page) – Comprehensive content covering methodology, benefits, program structure, success metrics
• Specialized Therapy Approaches (combined page) – Detailed sections covering 5 therapy approaches: DMI, CIMT, FES, Manual Therapy, NISE-STIM

Homepage Content Development

• Featured section content highlighting ReImagine Method as signature service
• “Who We Serve” population list organization and ordering
• Supporting content for various homepage sections

Payment Information Page

• Research and content development for Florida Step Up Provider information
• Private pay explanation and benefits
• Two-option payment structure with clear explanations

Research & Information Gathering

• Comprehensive research on Florida Step Up For Students program and Family Empowerment Scholarship for Students with Unique Abilities (FES-UA)
• Current website analysis and structure review
• Competitive analysis of pediatric therapy payment options

Supporting Materials & Optimization

• Page subtitles and headers for all new pages
• Service approach blurbs for navigation and quick reference
• Content organization for optimal user flow and SEO
• Call-to-action development replacing “Free consult” with “Apply” terminology

Website Structure Documentation

• Site map creation showing new page hierarchy
• Navigation menu structure with dropdown organization
• Content linking strategy between pages

Total Deliverables: 3 complete website pages, payment information section, homepage content updates, comprehensive research documentation, and supporting navigational content.