exponential online sales growth – a/b testing – marketing – advertising

Sales Strategy

“If you build it they will come.” Sure, but what if we built it better?

What is a Digital Sales Strategy?

Firstly, considering today’s marketplace the term ‘digital sales strategy’ may be interchangeable with ‘sales strategy’ by itself as more and more of your target market are making themselves easier to find on the internet everyday.

Creating a beautiful digital presence with a great website and social media outlets is only the start. Much like building a high performance race car your digital presence needs to be tested then adjusted and and this process is repeated again and again in order to find the highest performing sales pitch.

Digital sales start with ‘call-to-actions’

We consider a digital sales pitch as an element of your website which asks the visitors to take an action. This is knows technically as the CTA (call-to-action). For some clients this may be an entire page dedicated to a single action whereas others may require multiple potential outcomes on a page with many CTA’s.

When a visitor to your site or social media outlet takes action it is considered a conversion. This is step one of many, as you may know, to turning that visitor into a paying customer. For many clients the end goal of the online sales strategy is simply the acquisition of an e-mail or phone number. For others it will be direct, on-site sales via e-commerce.

Higher Conversion rates

In order to achieve a high conversion rate, that is, the amount of clients who view any given piece of your digital presence and decide to follow up with hitting the contact button or placing a call vs. those who do not, we test out different sales copy & graphics to find which option yields the better results.  This type of sales strategy testing is consider A/B testing.  

A/B Sales Strategy Testing Example

A

Quickly Increase Profits

Are you ready to increase your businesses profits? If so, you’ve come to the right place. We specialize in online sales strategy and have worked within countless industries helping small businesses just like yours acquire more customers, increase revenues and enjoy higher profits.

B

Quickly Increase Profits

Are you ready to increase your businesses profits? If so, you’ve come to the right place. We specialize in online sales strategy and have worked within countless industries helping small businesses just like yours acquire more customers, increase revenues and enjoy higher profits.

Easy Choice Right?

Wrong! You may believe with absolute certainty that one of either ‘A’ or ‘B’ will perform better than the other but we can assure you this is where 99% of clients get it wrong. We want to believe we know what our potentials customers like and what might peak their interests. In fact, it is human nature to assume we are always making the correct decision. However, time and time again we are surprised by the actual results of testing different designs and sales copy.

Advanced Tracking

We utilize industry leading methods of tracking which CTA’s are working along with as much possible date about the individual who clicked that button. From age groups to locations and how long an individual was on a given page before clicking a button, along with what type of device they were using whether it be a phone, laptop, tablet or even wide-screen TV we are sure to take everything into account when making decisions geared at perfecting your online sales strategy.

If you’re interested in perfecting your online sales strategy and making more money; contact us today to schedule a free 30 minute consultation.

How about you…

interested in making more money?

Catch That?

The two sections above are an example of A/B testing. Not exactly the best example as one is atop the other and the sales copy along with graphics are drastically different but regardless; “If you’re interested…” and “How about you…” ultimately have the exact same ending action, the click of the contact link.

Cast your vote

Care to tell us which one you think would work better? You don’t have to actually contact us or give us any information; all you have to do to is click on one or the other option. We are tracking the results and will see your vote.