Locally, Pinellas – St. Petersburg – Largo – Seminole, FL & National | industry leading – top rated

Web Design

Conversion Focused Web Design

St. Pete web design for mobile by IdeaSwell

Mobile First Design


2020 continues to see increased growth in mobile web traffic with over 52% of website traffic on the internet happening on mobile devices (according to Statista.com.) At IdeaSwell, we build our websites first and foremost for a fluid content and conversion flow on all mobile devices.

Free web design starters guide

In the market for a website? We’ve put together a 7 page PDF to help you prepare for the project regardless of who undertakes it. From writing and organizing your website content to taking good photos, the PDF is an in-depth resource and 100% free.

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The Process

Here’s how the Idea Swell web design and development process,
from planning to perfection is done. Enjoy.

Step 1.

Research & Strategic Planning

Starting with a full understanding of the clients business and goals, we delve deep into the primary advantages of the companies product or service in order to create the best strategy for achieving high conversion rates.

Yes, it’s about sales! ‘Conversions’ more directly. Converting visitors into customers, followers, clients or whatever the end goal requires is our primary directive and taking sufficient time to plan out a project is crucial to the success of website.

Preliminary Project Questions: (sneak peak)

  • Who is your target market? We need to understand the demographics of the group we will be presenting your services to.
  • Do you already have sales copy that’s proven successful, or do we need to help generate it?
  • Who are your competitors, both direct and indirect?
  • Do you have imagery & graphics on hand, or will you need help creating those?

If you need help creating the content, we’ve crafted an excellent resource to help you; Contact us & request the full 8 page PDF on preparing for your website project, regardless of who undertakes the project.

Step 2.

Content Generation

Now that we’ve got the blueprints ready, it’s time to get all our building materials together. That may sound corny, but there couldn’t be a better analogy.

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Textual Content

Let us help you create a ‘word-flow’ that starts with capturing users attention with text content that matches the visual appeal of the site upon first impression and ends with a call-to-action that converts visitors into clients that keep coming back for more.

Search Engine Optimization:

This is a key phase of the project where we are able to write content with a dual purpose. Along side ‘selling’, equally important is writing content for SEO. We also specialize in SEO, to learn more about what we offer check out our search engine optimization page.

Image Content

Imagery is absolutely key to a well designed website. We recommend hiring a professional photographer as long as the budget allows for it, otherwise, do your best with the best camera you can get your hands on. We have a entire half page written up in PDF format for potential clients. Simply contact us and request the PDF and we will send you the file asap.

We make certain to have images for projects on hand prior to even accepting a down payment for a project. Why? We simply cannot design a website without images. If your business is located in the Tampa/St. Pete/Clearwater area we can come to you for a professional photo shoot to acquire the needed imagery.

You have questions, we have answers

Video Content

Video content on websites is quickly becoming the next big trend and soon will be a staple of any strong online presence. Recently google has been giving website’s with video content higher rankings on search results. Also, videos are a great way to connect with visitors and maintain their attention.

We also offer professional video editing solutions for businesses of all sizes. For more information, please visit our video production page.

Note Worthy:
  • The ‘content generation’ phase is the biggest road block in 70% of projects we undertake as clients often choose to write their own content and almost always have trouble finding the time, or the words to get the job done.
  • Poorly written content can kill a users attention just as fast as a poorly designed site.
Step 3.

Website Design

At this point in the project we have a solid understanding of your company and the brand identity which it exudes. Our goals during the website design phase are as follows:

  • Professionally represent the brand.
  • Acquire and maintain user interest.
  • Design with mobile version at the forefront.
  • Lead visitors to meet goals via, sign ups, sales, etc.

We custom tailor every website to become an online powerhouse that turns visitors into interested, active participants and eventually customers.

Step 4.

Website Development

We’ve built the doors, hood and basically the body of the car. Now it’s time to put it all together and build and the engine! There are quite a few factors that the development phase entails so we are only going to go over the elements which aren’t ‘super-techie’, yet core in what sets us apart from the competition.

Mobile Devices / Responsive

As the adaptation of mobile devices is constantly on the rise, developing every website we undertake for full functionality across different devices is a fundamental aspect of our web development service.


As of 2019, with over 55% of website traffic on the internet happening on mobile devices (according to Statista.com) we build our websites first and foremost for a fluid content and conversion flow on mobile devices.


We utilize advanced level development security protocols & software make sure your website is built with iron clad doors. However, as keeping a website secure is an ongoing, long term process we offer affordable solutions to our clients to make sure your website is up to par with the latest software updates and industry protocols.


Whether raw coded from the ground up or integrated through a content management system, every site we develop is engineered for extremely fast load times. We also offer hosting services with utilize high powered web servers and utilize CDN (cloud) data relay options to make sure your website’s speed is at the top of the game for both ease of use for end users and higher ranks on search eninges.
Step 5.

Site Management & Strategy

Dependent on the project, long term management can been done by the client, via our services or often a mix of both.


Our most popular long term web services:

A strong, successful digital presence most often requires constant attention to maximize effectiveness.

Sales Strategy

Although we work very diligently to develop the best possible digital solution for your goals, often the best method for achieving the highest conversion rates, brings us to A & B testing. This process involves changing the primary, above the fold sections and call-to-action elements and comparing the results.


As the most popular content management system world-wide, it’s no surprise that WordPress is also the most infected software on the web. We pride ourselves in implementing and maintaining the highest level of security software within all of our clients websites.

Search Engine Optimization

Potentially the best possible place to invest your advertising budget, optimizing your website to come up high on the organic results of search engines is fundamental to a successful online digital presence. We offer premium SEO services strategically tailored for first page results.

Our Work

Below are a few samples of our web design & development work.

Ready to get your project started?

We specialize in professional, responsive and secure web development. We would love to hear about your project and help you reach your goals on this ever expanding digital front.