‘Digital Marketing’ Has a New Fundamental Aspect: Social Media Marketing
Social media is no longer merely an option, it’s a vital aspect of a successful digital marketing campaign. As we head into 2019 the stats are up on social media advertising investments for both small and large businesses world-wide. This is especially true in 1st world countries like the U.S. Why? Simple, the return on investment is high. That is, more specifically for small businesses; the financial return combined with the ability for the business owners to invest with their time along with their wallet.
In the past, a small business owner would have to go door-to-door in order to invest their time in advertising their business (unless the service they offer is in the advertising field). Now, small business owners can work on content generation and while sharing their content, respond to people in a community of their creation.
90% of marketing professional says social media had a strong effect on their brand awareness.
79% of people online use Facebook. Chances are good that closer to 95% of your target market use Facebook.
59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved
Why do I need to hire a company if I can do it myself?
We always advise our clients to do as much as they possibly can when it comes to connecting with their online community. This means write what you can, comment, reply and never let your social media outlets go unchecked for more than a day.
However, in order to capture and grow your audience you do need some professional help and that’s where we come in. We will help design your social media outlets to match your branding. Next we will help devise a strategy of eye-catching content, from meme-style imagery to attention grabbing video content.
Ultimately, we help get the engine running and dependent on the type of race your running, our pit crew will step in every few laps to keep your social media engine running on all cylinders.