Conversion-focused, future-proof web design & development.
Bula was in need of a complete digital overhaul to stay up with trends and encourage more website visitors to become storefront customers.
Along with their flagship site, bulanation.com, we also redesigned three of their location websites.
Here’s just a small sample of the sites we’ve designed over the years.
zero to hero
Web Design Process
1. Research & Strategic Planning
Starting with a full understanding of the client’s business and goals, we delve deep into the primary advantages of the company’s product or service in order to create the best strategy for achieving high conversion rates.
Yes, it’s about sales! ‘Conversions’ more directly. Converting visitors into customers, followers, clients or whatever the end goal requires is our primary directive and taking sufficient time to plan out a project is crucial to the success of a website.
Preliminary Project Questions: (sneak peek)
If you need help creating the content, we’ve crafted an excellent resource to help you; Contact us & request the full 8 page PDF on preparing for your website project, regardless of who undertakes the project. We also have a team of talented content generators ready to help craft content to properly represent your business.
2. Content Generation
Let us help you create a ‘word-flow’ that starts with capturing users’ attention with text content that matches the visual appeal of the site upon first impression and ends with a call-to-action that converts visitors into clients that keep coming back for more.
This is a key phase of the project where we are able to write content with a dual purpose. Alongside ‘selling’, equally important is writing content for SEO. We specialize in SEO and if you’d like to learn more about what we offer check out our search engine optimization page.
Imagery is absolutely key to a well-designed website. We recommend hiring a professional photographer if you don’t already have high-quality images on hand. If you’re located in the St. Petersburg, Clearwater or Tampa area we also offer professional photo and video services.
Bonus Step: Video Content
Video content on websites is quickly becoming the next big trend and soon will be a staple of any strong online presence. Recently Google has been giving websites with video content higher rankings on search results. Also, videos are a great way to connect with visitors and maintain their attention.
We also offer professional video editing solutions for businesses of all sizes. For more information, please visit our video production page.
3. Website Design
At this point in the project, we have a solid understanding of your company, brand identity & website goals.
Our focuses during the website design phase:
We custom tailor every website to become an online powerhouse that turns visitors into interested, active participants and eventually customers.
4. Website Development
We’ve built the doors, hood, and basically the body of the car. Now it’s time to put it all together and build the engine! The development phase entails quite a few factors, so we are only going to go over the elements that aren’t ‘super-techie’, yet core in what helps set us apart from the competition.
Responsive For Mobile
As the adaptation of mobile devices is constantly on the rise, developing every website we undertake for full functionality across different devices is a fundamental aspect of our web development service.
We utilize advanced-level development security protocols & software to make certain your website is built with iron-clad doors. However, as keeping a website secure is an ongoing, long-term process we offer affordable solutions to our clients to make sure your website is up to par with the latest software updates and industry protocols.
Whether raw coded from the ground up or integrated through a content management system, every site we develop is engineered for extremely fast load times. We also offer hosting services that utilize high-powered web servers and utilize CDN (cloud) data relay options to make sure your website’s speed is at the top of the game for both ease of use for end-users and higher ranks on search engines.
5. Site Management & Strategy
Keeping your website fully functioning and up to date is paramount to its success.