What exactly is ‘Responsive Design’?
Fundamental to user engagement & conversion rates
Every user who visits your site needs to be visually entertained and intrigued or they won’t stay much longer than a second. If your site isn’t mobile-friendly you’ll be missing out on over half of the potential leads coming through your website.
“Once your page loads, users form an opinion in .05 seconds.” –
How does responsive web design work?
If we were to take the desktop version of your website and merely shrink the same design to fit on a phone it would hardly be legible, much less visually pleasing. This is where responsive website development comes into play. With a properly developed website, the content will adjust based on the width of the device it is being displayed on.
Vital for SEO (Search Engine Optimization)
Mobile-friendliness now plays a part in your search engine optimization strategy. As of April 21st, 2015, Google began penalizing websites that were not mobile-friendly on the page ranks. These days, if someone on a tablet or mobile phone does a google search, only mobile-friendly websites will filter into the search results. As fewer users get to your website via mobile devices, your website will also lose desktop visitors as overall traffic decline also negatively affects site weight in general.
Sources: MarketingLand, TheNextWeb, KinesisInc