Fundamental to user engagement

Every user who visits your site needs to be visually entertained and intrigued or they wont stay much longer then a second.

“Once your page loads, users form an opinion in .05 seconds.” –

If we were to take the desktop version of your website and merely shrink the same design to fit on a phone it would hardly be legible, much less visually pleasing. This is where responsive website development comes into play. With a properly developed website the content will adjust based on the width of the device it is being displayed on.

Certain elements will collapse into expandable modules and others will collapse atop one another. We have the skill set necessary to create custom elements that will adapt along with the responsive framework we implement your site design within. From CSS3 to HTML5 and even JavaScript we are fully versed in all coding languages required to achieve any design and make certain everything folds into place just right for any device.

Vital for SEO (Search Engine Optimization)

Mobile friendliness now plays a part in your search engine optimization strategy. As of April 21st, 2015, Google began penalizing websites that were not mobile friendly on the page ranks. These days, if someone on a tablet or mobile phone does a google search, only mobile friendly websites will filter into the search results. As less users get to your website via mobile devices your website will also incur a loss of desktop visitors as overall traffic decline also creates a negative effect on site weight in general.

 

Sources: MarketingLand, TheNextWeb, KinesisInc